Ari Paparo
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Ari Paparo
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Bio
Speaking
Blog
Contact
Yield the Book
Subscribe
Articles, Bylines, Content
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Jun 3, 2022

Launching Marketecture.tv

Launching Marketecture.tv
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aripap
Feb 16, 2021

24 Laws of Ad Tech Product Management

24 Laws of Ad Tech Product Management
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aripap
Feb 6, 2020

Cookie Apocalypse Q&A

Cookie Apocalypse Q&A
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Jan 31, 2020

AdExchanger Podcast on Cookie Apocalypse

AdExchanger Podcast on Cookie Apocalypse
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Jan 14, 2020

Google, You Finally Really Did It

Google, You Finally Really Did It
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Dec 10, 2019

Did Your Ads Work?

Did Your Ads Work?
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Jan 25, 2019

AlleyWatch Interview

AlleyWatch Interview
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Jan 22, 2019

Beeswax Series B

Beeswax Series B
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aripap
Nov 6, 2018

AdTech Business Models

AdTech Business Models
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Apr 12, 2018

Hidden Secrets of Your Log Files

Hidden Secrets of Your Log Files
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Jan 30, 2018

The Strategic Impact Of GDPR (With Emoji)

The Strategic Impact Of GDPR (With Emoji)
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Jan 16, 2018

The Hidden Dangers Of Supply-Path Optimization

The Hidden Dangers Of Supply-Path Optimization
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Aug 5, 2017

So, You Have Unique Data? | AdExchanger

So, You Have Unique Data? | AdExchanger
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Mar 10, 2017

AdExchanger Podcast Interview

AdExchanger Podcast Interview
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Jan 17, 2017

Monetizing Data: A Flow Chart

Monetizing Data: A Flow Chart
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Sep 9, 2016

Beeswax Series A Funding

Beeswax Series A Funding
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Apr 28, 2016

In Praise of Complexity

In Praise of Complexity
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Oct 23, 2015

Strategic Implications of Header Bidding

Strategic Implications of Header Bidding
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Jan 23, 2015

The Programmatic Waterfall Mystery

The Programmatic Waterfall Mystery
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May 28, 2014

My keynote from the Bazaarvoice Summit

My keynote from the Bazaarvoice Summit
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Dec 10, 2012

A Modest Proposal on ‘Viewable’ Ads

A Modest Proposal on ‘Viewable’ Ads
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Aug 10, 2011

Don’t Look Now: Classic Disruption Is Taking Place In Advertising

Don’t Look Now: Classic Disruption Is Taking Place In Advertising
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Aug 10, 2011

Making Rich Media Scale

Making Rich Media Scale
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Jul 23, 2011

Disruptive Innovation in Advertising: My Byline in Ad Age

Disruptive Innovation in Advertising: My Byline in Ad Age
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May 18, 2011

10 Biggest Lies of Online Advertising

10 Biggest Lies of Online Advertising
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Ari Paparo

Ari Paparo is an ad tech influencer. He is the CEO of Marketecture Media and the author of Yield.

Copyright © 2025, Ari Paparo

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